Best Backlink Monitoring Tools to Know in 2023

Are you someone who is struggling with keeping track of your website’s backlinks? Or are you simply curious about the concept altogether? Backlink monitoring tools may be the answer to your questions.

What are these tools, exactly? They are software or online services used to track your website’s backlinks, which are essentially links that direct to your site from another page. Consistently monitoring these links are important because they can either positively or negatively affect your search engine rankings.

Now, you may be wondering why you should use backlink monitoring tools. The answer is simple – to stay competitive in your field. These tools can help you identify successful link-building strategies, keep an eye on your competitors, and ultimately improve your SEO.

When choosing a backlink monitoring tool, keep in mind some important features such as the ability to track link quality, identify broken links, and analyze anchor text. Some of the top tools in the market currently include AHREFS, Majestic SEO, Monitor Backlinks, Linkody, and SEMrush.

With the interconnected world we live in today, prioritizing your web presence through the use of these tools is just smart business. Stay on top of the game and ahead of your competitors with backlink monitoring tools.

Backlink Monitoring Tools

Backlinks are crucial to the success of any website. They determine the authority of a website and help it to rank higher in search engine results. However, not all backlinks are created equal. Some backlinks from high-authority websites can significantly boost your website’s ranking, while low-quality backlinks can hurt your website’s visibility.

Backlink monitoring tools help you to monitor your backlink profile and keep track of the quality and quantity of backlinks that your website receives. In this blog, we will discuss the top 5 backlink monitoring tools that you can use to improve your website’s SEO performance.

Top 5 Backlink Monitoring Tools:


AHREFS is a comprehensive backlink analysis tool that allows you to analyze your website’s backlinks and gain insights into your competitors’ backlink profiles. It provides you with detailed information on the quality of your backlinks and helps you to identify and remove toxic backlinks that can harm your website’s rankings.

With AHREFS, you can also monitor your website’s Domain Rating (DR) and URL Rating (UR) over time. The tool provides you with a range of metrics to help you better understand your backlink profile and improve your overall SEO strategy.

2. Majestic SEO:

Majestic SEO is a complete SEO toolset that offers a range of features to help you improve your website’s SEO performance. The tool provides you with detailed information on your website’s backlinks, including the number of referring domains, backlinks, and the quality of each backlink.

Majestic SEO also offers a range of additional features, including keyword research tools, site explorers, and competitive analysis tools. The tool’s user-friendly interface and comprehensive reporting make it a popular choice among SEO professionals.

Monitor Backlinks is a user-friendly backlink monitoring tool that helps you to monitor your website’s backlinks and keep track of your link profile. The tool provides you with alerts when your website gains or loses backlinks and allows you to track your website’s rankings across multiple search engines.

With Monitor Backlinks, you can also analyze your competitors’ backlink profiles and gain insights into their overall SEO strategy. The tool’s easy-to-use interface and helpful reporting make it a great choice for beginners.

4. Linkody:

Linkody is a simple link management solution that allows you to monitor and analyze your website’s backlinks. The tool provides you with detailed information on your backlinks, including the quality of each backlink and the anchor text used.

With Linkody, you can also identify toxic backlinks and disavow them to protect your website’s rankings. The tool’s easy-to-use interface and affordable pricing make it a popular choice among small businesses and startups.

5. SEMrush:

SEMrush is a competitive research and analysis tool that provides you with detailed insights into your website’s backlink profile. The tool allows you to analyze your backlinks and gain insights into your competitors’ backlink profiles.

With SEMrush, you can also track your website’s rankings over time and identify opportunities to improve your SEO strategy. The tool’s comprehensive reporting and advanced features make it a popular choice among SEO professionals.

Factors to Consider Before Choosing a Backlink Monitoring Tool:

Before choosing a backlink monitoring tool, it’s important to consider a few factors. Firstly, it’s important to consider the size and scale of your business and choose a tool that’s suitable for your needs.

Secondly, it’s important to consider the complexity of the tool and the level of expertise required to use it effectively. Some tools are more user-friendly than others, so it’s important to choose a tool that’s easy to use.

Final Thoughts:

Backlink monitoring tools are essential for improving your website’s SEO performance. By using the top backlink monitoring tools discussed in this blog, you can gain insights into your backlink profile and identify opportunities to improve your SEO strategy. Choose a tool that’s suitable for your needs and level of expertise, and take the time to analyze your backlink profile regularly to ensure that your website is performing at its best.

When it comes to backlink analysis tools, AHREFS is a name that can’t be ignored. It is a comprehensive and flexible tool that helps you analyze the backlinks of your website and that of your competitors. With its user-friendly interface, AHREFS makes it easier to find and analyze the backlink profile of any website.

One of the key features of AHREFS is its Site Explorer Tool. It gives you a detailed analysis of any domain that you search for, including the referring domains, organic search traffic, and organic keywords. This can help you find new link-building opportunities and keep track of your competitors.

AHREFS also provides a powerful Keyword Explorer Tool that lets you research keywords and analyze their performance. Additionally, the Content Explorer Tool helps in content research and analysis, enabling you to find the most popular content in your niche and identify the top-performing content on your website.

Pricing for AHREFS starts at $99 per month, which is on the higher side, but given its comprehensive set of features, it’s worth the investment for businesses looking to up their SEO game.

One of the cons of AHREFS could be that for smaller websites, the pricing can be quite steep. Additionally, while the tool is feature-packed, the interface can be overwhelming for beginners. However, once you get the hang of it, AHREFS can help you improve your website’s search engine rankings and has the potential to provide high ROI.

Overall, AHREFS is a powerful backlink analysis tool that provides comprehensive data to help you stay at the top of your SEO game.

Majestic SEO – A Complete SEO Toolset

Looking for an SEO toolset to monitor your backlinks and improve website rankings? Majestic SEO might just be the tool for you.


Majestic SEO prides itself on being one of the largest link intelligence databases in the world. With an index that’s updated daily, they are able to provide an accurate analysis of backlinks for any website.

Features and Pricing:

The tool offers features such as backlink tracking, competitor analysis, and keyword research which is helpful for strategizing and improving website rankings. The pricing ranges from $49.99 to $399.99 per month, depending on the plan that you choose.

Pros and Cons:

One of the obvious pros of Majestic SEO is its comprehensive database, which makes it easier for you to track every aspect of your backlinks. Additionally, this tool is designed to be user-friendly and intuitive, which means that even beginners are likely to find it easy to use.

The downside of Majestic SEO is that some users might find the price too steep, especially if they are not using all the available features. Additionally, some users might prefer a more visually-oriented tool instead of relying on tables and graphs.

Overall, for those looking for a one-stop-shop to monitor backlinks and improve SEO, Majestic SEO might be worth exploring.

When it comes to user-friendliness, Monitor Backlinks is one of the top backlink monitoring tools out there. This tool is perfect for those who may be new to backlink monitoring as it inculcates a simple yet sophisticated UI that is easy to use. With Monitor Backlinks, users can easily track their valuable backlinks and know if they have in any way been negatively affected.

The overview of Monitor Backlinks is one of the best you’ll come across as it gives users a summary of their website’s backlink profile, highlighting which backlinks are active and which ones are removed. The system will then monitor your backlinks 24/7 and notify you if there are any changes.

In terms of features, Monitor Backlinks includes features like competitor tracking, keyword tracking, and link management. Users can easily track all of the backlinks of their competitors, analyze which keywords are driving traffic, and review new opportunities for link building.

When it comes to the pricing, Monitor Backlinks operates with different levels of subscription. The Basic plan starts at $25 per month and supports 1 domain with up to 10 competitors whereas the Pro and Premium plans support 2 and 8 domains respectively with additional competitor features.

The pros of Monitor Backlinks include easy to use interface, immediate email notifications for new links or broken ones, and an extensive array of features. However, on the downside, the tool does not include any outreach features and may not have the largest database of backlinks to analyze.

Overall, Monitor Backlinks is a great tool for beginners and people who simply want easy-to-use backlink monitoring software. It offers enough features to help you manage your backlinks effectively and enough pricing options to adhere to your budget.

When it comes to backlink monitoring, simplicity is key, and that’s where Linkody comes in. With its clean and user-friendly interface, it’s perfect for those who want an easy way to monitor their backlinks.


Linkody allows you to monitor your backlinks and those of your competitors. It sends email notifications when there is a change in your backlink profile and provides you with in-depth analysis and insights.

Features and Pricing:

Linkody offers a range of features, including daily email notifications, anchor text monitoring, the ability to track competitor backlinks, and more. Its pricing starts at $14.90 per month for the Starter package and goes up to $147.90 per month for the Agency package.

Pros and Cons:

One of the biggest advantages of Linkody is its user-friendly interface, making it easy for even beginners to use. It also offers email notifications and competitive analysis. However, it has limitations when it comes to backlink index size and some users have reported issues with its accuracy.

In a nutshell, Linkody is a simple and effective backlink monitoring tool that offers essential features at an affordable price. Its user-friendly interface and email notifications make it a great choice for those who want to monitor their backlinks without any complications.

SEMrush – A Competitive Research and Analysis Tool

SEMrush is one of the most popular tools used for competitive research and analysis. It provides a comprehensive overview of your website’s backlinks, helping you to improve your link-building strategy.


With SEMrush, you can discover new backlinks and track existing ones. It offers a range of useful features, such as backlink audits, backlink gap analysis, and backlink monitoring. The tool also provides valuable insights into your competitors’ backlinks, with the option to compare up to five domains at once.

Features and Pricing:

SEMrush offers various pricing plans, starting at $119.95/month. Each plan comes with different features, such as tracking a certain number of keywords and projects. The Backlink Analytics feature is available on all plans, but the number of links you can analyze per day varies depending on your plan.

Pros and Cons:

One of the biggest advantages of SEMrush is its versatility – it can be used for a range of purposes beyond backlink monitoring. Another pro is its user-friendly interface, making it easy for beginners to navigate. However, the cost of SEMrush may be a disadvantage for smaller businesses. Additionally, the accuracy of the backlink data may be lower than other dedicated backlink monitoring tools.

Overall, SEMrush is a great tool for those looking for a comprehensive backlink analysis tool with a range of additional features for competitive research and analysis. It may, however, be more expensive than some of the other options on the market.

Frequently Asked Question (FAQ)

Why should I use backlink monitoring tools?

Backlink monitoring tools are essential for tracking and analyzing the backlinks pointing to your website. They help you understand the quality and quantity of your backlinks, identify potential issues, and improve your website’s SEO performance. Monitoring backlinks is crucial for staying competitive in search engine rankings.

What factors should I consider when choosing a backlink monitoring tool?

When selecting a backlink monitoring tool, consider factors such as accuracy in tracking backlinks, the depth of analysis provided, data presentation, pricing, and customer support. It’s essential to choose a tool that aligns with your specific needs and budget.

Are these tools suitable for beginners or advanced users?

The suitability of backlink monitoring tools varies. Some tools, like Monitor Backlinks and Linkody, are designed to be user-friendly and are suitable for beginners. Others, such as AHREFS and SEMrush, offer advanced features and may be better suited for users with more SEO experience.

How often should I monitor my backlinks?

Monitoring your backlinks regularly is essential to stay updated on changes and potential issues. It’s recommended to check your backlinks at least once a month, but the frequency may vary depending on your website’s size and the level of SEO activity.

Can backlink monitoring tools help with competitor analysis?

Yes, many backlink monitoring tools, including AHREFS, SEMrush, and Majestic SEO, offer features for competitor analysis. You can use these tools to gain insights into your competitors’ backlink profiles, identify their strategies, and find opportunities to improve your own backlink strategy.

Do these tools provide alerts for new or lost backlinks?

Yes, several backlink monitoring tools, such as Monitor Backlinks and SEMrush, offer email notifications and alerts for new backlinks gained or lost. These alerts help you stay informed about changes in your backlink profile in real-time.

Are there free backlink monitoring tools available?

While some backlink monitoring tools offer free versions with limited features, the most comprehensive tools typically require a paid subscription. Free tools like Google Search Console can provide basic backlink data, but they may lack the advanced features and depth of analysis offered by premium tools.

How do backlink monitoring tools contribute to improving SEO?

Backlink monitoring tools help improve SEO by providing insights into your backlink profile’s quality and identifying areas for enhancement. They allow you to disavow toxic backlinks, track the impact of your link-building efforts, and optimize your overall SEO strategy for better rankings.

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Factors to consider before choosing a backlink monitoring tool include factors such as the tool’s accuracy in tracking backlinks, data presentation, depth of analysis, pricing, and customer support. It’s crucial to evaluate the features that matter to you most when selecting a tool that fits your requirements.

In conclusion, backlink monitoring tools help you evaluate your backlink profile and identify opportunities for improvement. There are plenty of excellent options available in the market, and each has its own unique features and pricing. By taking the time to compare and contrast tools like AHREFS, Majestic SEO, Monitor Backlinks, Linkody, and SEMrush, you can choose the one that fits your specific needs. Remember, the key to success is to track your progress continuously and adjust your backlink strategy accordingly. Good luck!